A gifting entrepreneur creating meaningful experiences that bring people closer through care, emotion, and thoughtfully curated gifts. Latika Chawla helps people express care through meaningful gifts, using Giftbag.ae to deliver thoughtful, personalised experiences across the UAE.
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The Woman Making Gifting Meaningful in the UAE
In a world where life moves fast and time often slips away, Latika Chawla has spent more than a decade building something gentle, thoughtful, and deeply human — a gifting platform that helps people stay connected, even when they are far apart. As the Co-Founder of Giftbag.ae, a home-grown UAE brand she has nurtured since 2011, Latika has dedicated her journey to one simple purpose: making gifting meaningful.
A Founder Who Believes in the Power of Small Gestures
Behind the brand is a woman who understands that a gift is never “just a product.”
It is a message.
A feeling.
A moment.
Latika’s vision has always been to create gifting experiences that touch the heart — from cakes and flowers to chocolate boxes, hampers, and personalised treasures. She serves individuals across the UAE, as well as major corporates, HR teams, and global brands who trust Giftbag.ae to celebrate clients, partners, and employees.
For her, gifting is not about the item delivered, but the relationship it strengthens.
A Purpose Strengthened During the Hardest Times
Her belief in her work grew even deeper in March 2020, during the Covid-19 lockdowns. Families were separated. Travel stopped. People felt isolated.
Giftbag.ae became a bridge of comfort.
A birthday cake delivered to a doorstep.
A flower bouquet sent as hope.
A chocolate box that made someone feel remembered.
Those moments revealed the deeper mission of her business: to connect hearts when distance gets in the way.
Latika wants people to see her brand as one built on care, reliability, and honesty — a company that understands that every order carries emotion.
Leading With Connection, Not Noise
Even as an introvert, Latika leads with relationships.
She believes growth comes from trust — trust with vendors, trust with clients, and trust with her small but dedicated team.
Her signature leadership style is simple and powerful:
- human connection first
- fast, thoughtful communication
- treat every order like it’s for your own family
This people-driven approach is what makes Giftbag.ae stand out in an industry filled with transactional services.
A 14-Year Journey of Growth, Grit & Grace
Over the past 14 years, Giftbag.ae has grown steadily — achieving 20% year-on-year growth, fully bootstrapped, without external funding.
They have served prestigious names like Bulgari, Marriott, Philips, Amazon, and many more corporate houses across the UAE.
But Latika’s proudest achievement isn’t the numbers or the brands.
It is building this business while raising her two boys — balancing motherhood, entrepreneurship, and thousands of moments that brought joy to others.
She built Giftbag.ae with patience, heart, and consistency — one gift at a time.
A Vision Rooted in Purpose and Possibility
Latika wants to be remembered as someone who showed up — for her clients, her team, and her family — with sincerity and humility. Looking ahead, she aims to scale Giftbag.ae into the UAE’s most trusted gifting platform, expand premium product lines, deepen corporate partnerships, and continue bringing smiles to homes and workplaces across the country.
More importantly, she hopes her journey inspires other women entrepreneurs to start, even when the conditions aren’t perfect.
Because meaningful businesses don’t start with big budgets —
they start with a brave heart.
