In the fast-paced business environment of the UAE, where regulations evolve rapidly and competition is fierce, one name has been steadily making its mark in the field of accounting and corporate advisory: Obeid Jasnaik and his firm, Aquo Accounting. Known for his unwavering commitment to honesty, fair pricing, and delivering quality work, Obeid is not just an accountant he is a strategic partner for businesses seeking financial clarity and compliance confidence.
From the outset, Obeid has positioned himself as a trusted ally to entrepreneurs, SMEs, and corporations alike. His firm offers a full suite of services, from outsourced accounting and tax consultancy to bank account openings and company setups. But what truly sets him apart is not just the breadth of services — it’s the precision, transparency, and client-focused approach that have become his signature.
In an industry where trust is everything, Obeid has made transparency his cornerstone. Clients often remark on his ability to simplify complex tax regulations and present them in a way that is both understandable and actionable. Whether it’s a detailed VAT compliance review or navigating the relatively new corporate tax framework in the UAE, his approach eliminates ambiguity and empowers business owners to make informed decisions.
His belief is simple: when clients understand their numbers and obligations, they can plan better and grow faster. It’s this philosophy that has helped him build long-standing relationships across diverse industries — from retail and trading to manufacturing and professional services.
Accounting is often perceived as rigid and routine. Obeid challenges this perception by blending traditional financial discipline with modern technology. His team leverages the latest accounting software, cloud-based systems, and data analytics tools to deliver reports and insights that go beyond mere compliance.
In a region where digital transformation is high on every business leader’s agenda, his methods ensure clients aren’t just keeping up — they’re staying ahead. This forward-thinking approach is particularly crucial in the UAE, where government initiatives increasingly favour tech-driven solutions for business compliance and reporting.
The introduction of corporate tax in the UAE marked a significant shift in the country’s business landscape. For many companies, it was unfamiliar territory. Obeid stepped into this space as a voice of clarity, producing concise guides, conducting training sessions, and offering tailored advisory to ensure businesses remained compliant without overpaying or underestimating their liabilities.
Similarly, his VAT expertise has saved clients from costly errors. He is quick to identify the most common mistakes SMEs make — from incorrect tax filings to overlooking exemptions — and proactively implements systems to prevent them.
Obeid is also a strong advocate for outsourced accounting and bookkeeping — a service that’s becoming increasingly popular among SMEs in the UAE. He explains that outsourcing not only reduces costs but also ensures businesses have access to a team of specialists rather than relying on a single in-house accountant.
Through his firm’s outsourced solutions, companies benefit from accurate, timely, and audit-ready financial records without the administrative overhead. For many, it’s the difference between scrambling during FTA audits and approaching them with complete confidence.
For Obeid, accounting isn’t just about ledgers and tax returns — it’s about supporting a client’s growth journey. He invests time in understanding each business’s goals, challenges, and industry dynamics. This holistic approach allows him to offer advice that goes beyond compliance, touching on cost control, cash flow management, and even market expansion strategies.
This role as a growth partner is particularly evident in his work with startups. From guiding founders through company incorporation to setting up robust financial systems from day one, Obeid ensures that new businesses begin their journey on a solid foundation.
At the heart of Obeid Jasnaik’s professional success are his personal values: honesty, integrity, and fairness. These aren’t just words on a website; they are principles he applies to every client interaction.
He believes that fair pricing is as important as delivering quality work. This means offering competitive rates without compromising service standards — a balance that many clients have praised as rare in the professional services sector.
As the UAE continues to attract global investors and entrepreneurs, the demand for skilled, reliable financial advisors will only grow. Obeid is ready for this future, continually upgrading his knowledge, embracing new technologies, and expanding his service offerings to meet the evolving needs of the market.
For businesses looking to navigate the complexities of the UAE’s regulatory environment with confidence, Obeid Jasnaik and Aquo Accounting are names to remember. With a track record of delivering results, a client-first philosophy, and a forward-looking mindset, he is not just keeping pace with the changing times he is helping shape the future of accounting in the region.